Customized qualitative research

Within our qualitative team we accumulated have more than 75 years experience of qualitative market research.

Talking and listening to people in their roles as consumer, shopper or professional, we reveal actionable insights for you – whether the topic is branding, communication, product development, shopping or just gaining more in-depth insight about a particular business issue. We can meet your research needs.

We bring clarity to human behavior because we keep listening to the changes, keep watching them. We do not settle for yesterday´s insights and dare challenge ourselves in order to find out more about the factors underlying everyday decisions.

Customized qualitative research

NORM brings clarity to human behavior because we
keep listening to changes, keep watching them.

- Marie Skans, Insight Director

What are the benefits

  • Curiosity

    Genuine curiosity, broad and solid competence

  • Clear insights

    Actionable recommendations based on clear insights

  • Global network

    Carefully selected partners for International projects

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