About

NORM is now part of GfK. In 2015, GfK expanded its digital portfolio in shopper research by acquiring NORM. Together we offer a unique suite of shopper research tools and advise our clients in their strategic and operational shopper activities.

Digital shopper research

We started in 2003 – as one of the first agencies in the world – with the development of Simstore, a propriety software for conducting virtual shopper research. Simstore is a unique cloud-based solution that enables effective analysis of shoppers’ behaviour for various market research purposes.

Through combining GfK’s behavioural data with Simstore, we can provide a more complete view of the shopper globally, driving clearer insight to optimize the shelf, the channels and the shopping experience.

Our international virtual shopper research team comprises professionals with expertise in the areas of psychology, brand management, statistics and research methodology, shopper marketing, graphical visualization and category management. We never settle for the insights and methods of yesterday. Instead, our team is committed to find out more about the factors underlying everyday decisions to gain a clearer understanding of the complexity of decision-making.

How we work and our expertise

Meet the team

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  • Anders Örbom - CEO
    Anders Örbom CEO
    Anders Örbom
    CEO / Founder
    *
    Andreas Lee - Account Director
    Andreas Lee Account Director
    Andreas Lee
    Global Director / Founder
    *
  • Anneli McCracken - COO
    Anneli McCracken COO
    Anneli McCracken
    Anouk ter Haar - Head of Marketing
    Anouk ter Haar Head of Marketing
    Anouk ter Haar
    *
    *
  • Aryane Kilian - Insight Consultant
    Aryane Kilian Insight Consultant
    Aryane Kilian
    Insight Consultant
    *
    Åsa Liedholm - Insight Director
    Åsa Liedholm Insight Director
    Åsa Liedholm
    Insight Director
    *
  • Erica Sjolund - Head of Scripting team / Digital Producer
    Erica Sjolund Head of Scripting team / Digital Producer
    Erica Sjolund
    Fanny Binette - Office &  Local IT Manager
    Fanny Binette Office & Local IT Manager
    Fanny Binette
    Office Manager
    *
  • Francesca Smedberg - Insight Director / Head of Datalab & Scalability
    Francesca Smedberg Insight Director / Head of Datalab & Scalability
    Fredrik Johansson - Programmer and 3D Digital Producer
    Fredrik Johansson Programmer and 3D Digital Producer
    Fredrik Johansson
    3D Digital Producer/Programmer
    *
  • Jessica Nilwert Zettergren - Accountant
    Jessica Nilwert Zettergren Accountant
    Jessica Nilwert Zettergren
    Accountant
    *
    Jochem van der Hoeven - Account Director
    Jochem van der Hoeven Account Director
    Jochem van der Hoeven
  • Johan Roosendaal - Data Processor and Analyst
    Johan Roosendaal Data Processor and Analyst
    Johan Roosendaal
    Data processor and Analyst
    *
    Magnus Klingenberg - Software Developer & Project Manager
    Magnus Klingenberg Software Developer & Project Manager
    Magnus Klingenberg
    CTO
    *
  • Manne Sterner - CTO
    Manne Sterner CTO
    Manne Sterner
    Software Developer
    *
    Marije van der Hoeven - Insight Director
    Marije van der Hoeven Insight Director
    Marije van der Hoeven
    Insight Consultant
    *
  • Slee Wang - Insight Consultant
    Slee Wang Insight Consultant
    Slee Wang
    Insight Analyst
    *
    Mikael Ahlqvist - Account Director / Head of Client Development
    Mikael Ahlqvist Account Director / Head of Client Development
  • Aniek Gaveel - Insight Consultant
    Aniek Gaveel Insight Consultant
    Anna Beatus - Insight Director
    Anna Beatus Insight Director
  • Evgenia Glebova - Data Specialist / Conjoint Programmer
    Evgenia Glebova Data Specialist / Conjoint Programmer
    Femke Veenstra - Account Director
    Femke Veenstra Account Director
  • Gustav Lundberg - Insight Consultant
    Gustav Lundberg Insight Consultant
    Gustav Lundberg
    Igor Gusev - Research Analyst / Conjoint Specialist
    Igor Gusev Research Analyst / Conjoint Specialist
  • Jessica Rustas-Robin - Insight Analyst
    Jessica Rustas-Robin Insight Analyst
    Jessica Rustas-Robin
    Love Kempe - Software developer
    Love Kempe Software developer
  • Maria Psilander - Account Director
    Maria Psilander Account Director
    Pontus Fridheimer - Management Support Executive / Global Project Lead
    Pontus Fridheimer Management Support Executive / Global Project Lead
    Pontus Fridheimer
  • Sara Forsström - Junior Software Developer
    Sara Forsström Junior Software Developer
    Sara Forsström
    Simon Åberg - Data Analyst
    Simon Åberg Data Analyst
  • Therese Jansson - Programmer and Digital Producer
    Therese Jansson Programmer and Digital Producer
    Thomas Wikman - Software Developer
    Thomas Wikman Software Developer
  • Wernard Schmit - Digital Producer
    Wernard Schmit Digital Producer
    Caroline Uddström - Account Director
    Caroline Uddström Account Director
  • Tanja Guseva - Insight Consultant
    Tanja Guseva Insight Consultant
    Tanja Guseva
    Insight Analyst
    *
    Rosanne Kuiper - Insight Analyst
    Rosanne Kuiper Insight Analyst
  • Louise Eriksson - Account Director
    Louise Eriksson Account Director

Bike travellers

ride their bikes to the office on a daily basis

Dairy lovers

buy either yoghurt or milk on every shopping trip

City citizens

of our team live in the capital city of their country

Health conscious

regard food as means to live an active and vital life


Join the team

Vacancy: Qualitative Insight Analyst/Consultant - SE

Qualitative Insight Analyst/Consultant

Location: Stockholm, Sweden

We are currently looking for an Insight Analyst/Consultant for our Qualitative team in our office in Stockholm. Download full job description

Vacancy: Currently no openings - NL

Currently no openings

Location: Amsterdam, The Netherlands

We have currently no openings in our office in Amstelveen, but we are always interested in hearing from talented people. Download full job description